It’s no coincidence that fresh food is a growing segment; a lot of this is due to the fact that consumers are shifting towards having fresh food on their own plates. The term “Fresh” has been a significant draw for the human food market, but it is now also becoming a prominent feature in pet food. Research has shown that 77% of people have taken a closer look than ever before at their own health and wellness in the midst of an ongoing pandemic. The Influence on pet food A recent study showed that there were behavioural shifts in human food, such as: An increase in focus on gut health and immune function A key interest in weight management A better balance between emotional wellbeing and nutrition A shift in shopping values with a plan to purchase more items related to health and wellness When looking at the pet food market, it is clear that there is a correlation between pet and human food trends. The role of humanisation in pet food has seen consumers focus more on the health and wellbeing of their pets. Gut health and immune function are growing factors for consumers, whilst preventing obesity is also a key influence when choosing what type of they would like to feed their pet. The term “Fresh” is gaining traction as consumers associate this with other words such as minimal processing, natural and whole foods. All of these terms are associated with “healthy” in a consumers mind. This means that the idea of “fresh” in pet foods is only going to grow, which provides a fantastic opportunity for you as partners.

Here at Bonaforte, all of our ingredients are responsibly sourced from people we know and trust. Meat is cooked at a gentle 82 degrees C temperature, keeping in the freshness and protecting the proteins while adding other ingredients such as sweet potato and superfoods.